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Malcom Gladwell | 3 Rules of Epidemics | The Tipping Point

December 28, 2019


3 Rules of Epidemics by Malcolm Gladwell
Why some ideas, behaviors or products start epidemics while others don’t? How do they curb a rampant epidemic, or start
a positive campaign that spreads like wildfire? This is what Malcolm Gladwell, a Canadian
journalist, author, and public figure, talks about specifically in his famous book, “The
Tipping Point.” He sheds light on the 3 rules of epidemics
that can help you create your own tipping point. So, without further ado, let’s dive in to
find out what these 3 rules of epidemic really are. The 3 Rules of Epidemics
These 3 rules of epidemics play a significant role in determining whether something tips
and spreads like wildfire. So, whether you are an educator, marketer,
social worker, an entrepreneur or someone looking to make an impact, these 3 rules will
help you understand how far your campaign succeeds. 1) Law of the Few
It has always been like this, but particularly in this digital era, a tiny percentage of
people, such as connectors, mavens, and salesmen, are responsible for building huge momentum
because of their influence. Such a group of people single-handedly creates
many trends around us today. For those who don’t know:
Maven: is an expert who has extensive knowledge and understanding of his subject and is always
willing to pass on to his followers. Connector: is someone who knows almost everyone
and connects people across different industries and communities. Salesman: Such a person is charismatic and
has the ability to influence others’ buying decisions with effective communication skills. 2) The Stickiness Factor
Were you or your children ever hooked on Sesame Street or Blue’s Clues? Do you know why? Because the messages envisioned in these shows
are sticky – they grab your attention right away and you just can get them out of your
head. Similarly, you can add stickiness to your
message by including interesting stories, audience participation, and repetition. Always remember that success often hinges
on small details rather than major changes. Therefore, ask yourself, is your message has
the power to influence? If no, then find the right stickiness factor
for your audience. 3) The Power of Context
To explain this rule in a simple manner, let’s use “Broken Window Theory” as an example. According to the theory, broken windows in
a neighborhood lead to higher violent crime rates. But based on the Power of Context, the crime
rate can be reduced by fixing the windows rather than arresting people for crime. Just like this, you can always shape people’s
behavior by changing the context and managing their social group. That’s it. Let us know what you think about it in the
comment section below. Also, don’t forget to subscribe to our YouTube
channel for more videos.

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