Articles, Blog

How To Grow With 0 Views And 0 Subscribers

October 24, 2019


What do you do to grow a YouTube channel
when you’re just starting out? You’ve got zero views, zero subscribers and yet you
really want to take this seriously. You really want a chance of making 6 or
even 7 figures. I’m going to show you how to do that. You’re definitely watching the right
video because I’ve done that. And I’ve done it several times. Meaning, I
currently produce 13 different channels. And there’s several that are making 6
figures that I started from scratch. One of them is making 7 figures every
7 weeks. So, here’s what you can expect. What I’m going to cover in this
video is first, I’m going to talk about YouTube’s search and I’ll introduce you
to my leaf strategy. Which makes it really easy for you to pull in traffic
from people who’ve never heard of you before but are searching for your
expertise. And then I’m going to talk about how to start your video and how to give
content hooks so the people will stay to the end of your video. Next, I’ll talk
about calls to action. There’s 3 different main calls to action that all
that I’ll teach you how to do so that you can get people to take action on
your videos and send signals to the YouTube algorithm that this is a good
video. Well then, talk about click-through rate. And some of the things that we’ve
done to get better click-through rates so that you can get more and more people
to click on your videos and get better results. I’ll then share the sequel
technique. There’s a few different channels talking about this strategy.
It’s a really good strategy. I’m going to share how you can do it specifically to
a video on your own channel and share with you a story of how we got 5 million
views on one video just using this one technique. And then I’m going to wrap up
this video sharing a 4 ingredient formula that if you make videos that
follow these four ingredients, you will get exponential growth on your channel
at the 4 month mark. It works every time. The key to getting found in YouTube
search is to do keyword research before filming. You’ve got to do it before
filming. So many people have come to me and asked, “Hey, Nate. I’ve got hundreds of
videos. And they’re just amazing content but they’re on YouTube they’re not
getting any traffic. How can I SEO these videos. Can you help me with that?”
There is nothing that I can do to SEO a video. YouTube has taken away that
ability. You have to do keyword research before filming and I’ll give you an
example. A friend of mine Doreen’s Beckman, she came to me and says, “Nate, I
have a great remedy for sore throats.” So, we could have just pulled out the camera
and started filming her. And she shared her secret
and maybe I would have titled the video, “Doreen’s secret remedy for a sore throat.”
Okay, we could have done that but instead we chose to do keyword research first.
I found the phrase, “How to get rid of strep throat without antibiotics.” 9
words long. That’s not a phrase that I made up. But that phrase had consistent
search volume every month on Google and YouTube. So, that was a title of the video.
Now, Doreen is like, “Okay, I know the formula by heart. I use this all the time
but I’m going to answer it in a way that answers this specific question.” I’m going
to teach this principle. That video ranked number 1 on YouTube
instantly. And has been getting traffic for many many years now. That’s what we
do with the hundreds of videos that we launch every single month across all
13 channels. Now, after you’ve watched this video, I want you to go
watch my leaf strategy video. I’ll link to it right up there. I go into way more
detail on how you find the questions that people are searching for online. I
show you a lot more examples and I show you the tool that you can use that you
just put in your idea and it will tell you the specific questions that you can
use as your video titles. Now, we’re going to talk about how you start your video.
See, if you’ve done the keyword research first,
you know what the title is and your job is to do 2 things in your intro. The
intro is the part that you start with right before your video logo, your
branding piece or your opener. Okay, the intro, it needs to tell people what the
video is about and why they should watch. Okay? What and why. What’s the video about?
Why should they watch it? So, I’ll demonstrate this for you. Let’s use that
sore throat remedy example. Welcome back, in this video, I’m going to talk to you
about how to get rid of strep throat without antibiotics. There really is a
way. You probably have these ingredients in your kitchen. I have been using this
remedy for years. It really works and I’m going to teach you everything about this
remedy. Beyond just the what which I said right at the beginning, I then elaborated
with another sentence or 2 explaining why I’m the person to deliver it.
And although this is Doreen’s remedy, I have been using it for years so I could
make this video. That’s it. That’s your intro. You want people to know that they
are in the right place that the video that they hit play on is what they were
expecting. They have clarity on what the video is about and why they should keep
watching. So, after that 2-part intro, then you go to a video logo. The video
logo might only be 5 or 10 seconds long. 10 seconds at most. And then you come
back into your content. At the beginning of your content, you’ll want to lay your
content hooks. Okay, content hooks give people curiosity about all the different
things you’re going to be teaching or sharing in your video. And you may have
noticed that I did that in this video. I went through… I’ve got them listed right
here. I went through and told you that I was going to introduce keyword research.
Then I was going to talk to you about the intro. That is going to talk to you
about keeping people to watch all the way through the end. That’s the content
hooks. Then I assured that I was going to teach to you about call to action and
how to get more people to click on your videos. Then I introduced it I was going
to talk to you about the sequel strategy. And then I talked to you about that
exponential 4 ingredient formula that I’m going to share at the end, right? When
I prepare my videos and I have my clients prepare their content for their
videos, we just do it by bullet points. So, when you start into your content, you
want to give a summary of these points but not telling people, “Oh, the first
ingredient is raw honey the second ingredient is cayenne.” No. You might say,
“Well, I’m going to share with you the first ingredient…” Alright, you might say
it this way: “I’m going to go through all 3 ingredients and tell you why
they’re in this concoction what they do for your body. And then I’ll explain how
you mix them all together.” That make sense? So, I’m giving a summary but I’m
not giving away the meat. I’m creating curiosity so that they want to watch the
rest of video and get all that meat. You want to have a call to action in every
video. And there are 3 different types of calls to action that you can
give. One, it can be a call to action to get people to join your list. Now
typically, you don’t say, “Hey, if you want to join my list or get on my email list
or buy something from me, click the link below.” Typically you say, “Hey, I’ve got a
free gift for you. I want to give you my book for free. If you want access to that,
go ahead and click the link or go to the link in the description
below.” See, that type of a call to action, they’ll know, they’ll get
your free gift. And they’ll be in your sales funnel. You’ll have their contact
information. You can follow up with them after that. That works all the time. And
you definitely want to every once in a while, have a video with a main
call-to-action leading people to your lead magnet. The second call to action
all share is you can get user engagement. You can ask people to like, to subscribe,
to comment below. You can actually do a poll. I’m going to do a poll right here. Go
ahead and click this link and answer the question. Did you know that you could do
a poll on YouTube? Just click yes or no. And we’ll see what percentages come up
there. That’s a great way to get engagement and you can have that as one
of your main calls to action. The reason for doing that is the YouTube algorithm
likes engagement. The more engagement you get on your video, the more YouTube will
promote it to other people. Now, a third type of call to action that you want to
do regularly throughout your videos is recommending that people go to other
videos whether on your channel or other great videos on other people’s channels.
So, I’ve already done that in this video. I’ve recommended my leave strategy video.
It’s still linked right up there. After this video is done, I definitely
recommend that you check that one up because it’s really going to help you know
how to find those questions that people are searching for. So, when you’re
preparing the content of your video, know what is the main call to action for this
video? Am I going to lead it to my lead magnet? I’m
going to lead it to user engagement or am I going to lead people to click on another
video? When you get to the end of the video, you don’t want to say, “Hey,
hopefully found this video helpful. We’ll see you tomorrow.” Because you’re
essentially telling people, “Bye, you can go about your day now. You’re done with
YouTube.” YouTube would actually rather that after they’re done watching your
video, they watch another one. So, at the end of the video, you might say something
like this: “Now, that you’ve got a good foundation of how to grow from 0
subscribers and 0 views up to a seven-figure revenue stream, let’s dive
deep into that leaf strategy. Okay, go ahead and watch this video next. That
makes sense? I’ll probably say that at the end of this video. Click through
rates, thumbnails, they become far more important. My business is really focused
on YouTube for the last 7 years. In all the years that I’ve been doing
YouTube, thumbnails have just become more and more
important especially in the last year or 2. See, when people open up YouTube
there’s a whole menu of different videos that they can watch. They see an image
with a title underneath. The do I want to watch this one? Do I watch that one? Do I watch
that one, right? You’ve seen this. So, how do people choose which video to click on?
It’s really a matter of what’s interesting. What creates curiosity. So,
the first recommendation I have is to definitely design your own custom
thumbnail, okay? YouTube will go through and pick three different still images
from your video and you can say, “Which of these three do you like the best?” Or you
can design your own custom thumbnail. You can design your own image that creates
curiosity that relates to the content of your video of course but will compel
people to want to watch your video or want to click on it. In the beginning, all
you can do is just give it your best guess. Put your imagination and your
creativity to work and create a thumbnail. You can use Canva or Photoshop
for that. But then you can actually do A/B split testing. YouTube says that this
feature is soon coming. Right now I use a tool called tubebuddy.
So tubebuddy, I use that to do my A/B split testing. That’s where I can design
version A, launch it. A few days later, I launched B and then it will do an
analysis and compare which thumbnail gets more clicks. Sometimes all I do is I
just change the color of the text. That’s it. The image, the the design of the
thumbnail stays the same. I just changed the color of the text and that might
change it from a 4.6% click-through rate to a 5.9%
click-through rate. It’s crazy. But you can do stuff like that to get better and
better results. So, as you launch your channel and you’re putting all this work
into creating these videos, doing a/b split testing can really help you get
better and better results. Now, let’s talk about the sequel technique. Okay, a lot of
YouTubers are using this. They’ll find a very successful video on YouTube and
that they’ll create a sequel to it, right? They’ll try and create a similar video
that’s better than it and they’ll try and get some of the traffic from that
video to then come to yours. I’ve tried this strategy for other videos.
And it works maybe one out of every 10 or 20 attempts. And it works okay. I’m
going to share a strategy that works way better, okay? And that’s to look for great
opportunities within your own channel. So, YouTube analytics is great. Once you’ve
been at this for 4 or 5 or 6 months, you have a lot of videos in there.
CChances are there’s been some that have caused spikes. When you’re in your
analytics, the best thing to look at is what videos are YouTube suggesting. Okay?
There’s a lot of different ways that your videos can get views and traffic.
You can get it from search, you can get it from what YouTube calls browse.
Suggested. There’s other sources of traffic like you know Facebook leads or
email clicks. Okay, we’re talking about suggested. If you find a video that
YouTube is suggesting to other people to watch, that means YouTube likes this
video on your child because it’s making YouTube money.
They’re probably pairing ads with it. That means YouTube likes this video and
it’s suggesting it to other people because it’s making YouTube money. Either
because they’re pairing ads with it and it works really, really well or this
video leads to long session watch time. You know, something like that. YouTube has
chosen this video and likes it and is suggesting it to other people. So, here’s
the opportunity that you have: You can create a sequel to your own high
performing videos. Let me share with you a story, okay? So, one of the first videos
that Kris Krohn and I created is “How to invest your money in your 20s?”
So, I’d noticed that that video it had I believe over 60,000 views at the time
and a lot of those views had come from suggested traffic. The original video is
only about six minutes long. Kris Krohn was sitting in one place. In fact, he was
sitting on his pool table with the red felt. And he just shared his story.
So, I told Kris, we’re going to redo this video. We’re not… We’re going to leave the
old one there on YouTube. It’s still doing well but we’re going to make another
one with the exact same title. And I thought… I tried to think like, ‘Why did
they like that thumbnail? Why did have a good click-through rate?” I thought if
they liked his pool table, they’re really going to like his car.” So, I had him put his
BMW i8 in the video. And when I filmed the video,
I actually… I had to really twist Kris’s arm at the time. He was… He didn’t want to
be that guy. But I had him pull up in his car, the wing door came up and I followed
him with my glide cam as he walked and talked into his house. So, I
followed him in through his door. His cleaning lady happened to be vacuuming
so I said, “Hey, cleaning lady.” Went into his kitchen. Got a drink of ice water.
Went downstairs where his pool table was. Went back upstairs where a flipchart was.
We made a longer video. Shared the same story but it was a lot more inviting
like we’re going into Kris’s home. This strategy
totally worked then and it’s worked in many times since. Over the next 2 weeks,
this channel performed above average. Okay? It was a good video. And then, it
totally took off. From the next 5 weeks, our channel grew from 80,000
subscribers to 160,000 subscribers. I don’t want to confuse this but we
actually did two sequel videos at the time. This one that I’m telling you about
was the main one. And these two videos together or the next five weeks doubled
the size of our channel. We got way more views. Adsense revenue became significant.
You know, 5 figures. So, how does this apply to you? Well, you’ll find similar
opportunities in your own YouTube channel. Just look through the analytics
and find which videos YouTube is suggesting the most and create a sequel.
Are you ready for the 4 ingredient formula to take your channel exponential?
Right? You’re going to have spikes in 4 months. It works every single time if you
have these 4 ingredients. I’m serious. I’ve done it many times.
ingredient number 1, you’ve got to do keyword research before filming. Number
2, your videos have to be 10 to 12 minutes in length
on average. Okay, have a minimum of 7 minutes. You can go longer. That video
that I just told you about the sequel that went huge it’s got over 5
million views, that one was actually a 20-minute video. We didn’t plan on it
being that long but it’s worked really really well. Have your videos average 12
minutes in length. Okay, ingredient number 3 your videos
need to have a good retention rate. You know, have an average of 45% or
higher retention rate. So, if you’ve got a video,
we’ll just make math easy. If you’ve got a 10 minute video, people should at least
be watching 4 and a half minutes of that video on average.
Ideally, 10 to 12 minute video should have a 6 or 7 minute average view
duration. The reason that that’s an ingredient in this formula is YouTube
likes watch time. And if you’re putting out tons and tons of content but your
videos on average are only being watched one minute through or one minute 20
seconds through. Which I’ve seen. This formula will not work and your channel
will still grow gradually but you won’t experience a spike. Okay, here’s the last
ingredient. Ingredient number 4 is you’ve got to post five episodes per
week. Now, there is some controversy. Different YouTube influencers that I
highly respect that are friends of mine and there are other ways that you can
achieve success on YouTube with different amounts of frequency. Such as
one video per week. In the space of experts making how-to informative type
content, this formula works. And if you have these 4 ingredients, you will get
a spike. I’ve never seen it fail. Keyword research before filming; 10 to 12
minutes in length; average retention rate or view duration of 45% or higher; post
five episodes per week. And at that 4- month mark, you’ll experience a spike. On
the Kris Krohn channel, it was 4 months to the day we had a spike. We were
averaging like 500 views a day. Something like that. And our first spike we got up
to 10,000 views in a single day. And we never got down below a thousand or 2 a
day even when that settle down. But then quickly had another spike up to 30,000.
35,000, in fact. Soon we got to a point where our average baseline was higher
than our first spike. And we’ve never looked back. You’ve heard me talk a lot
about keyword research in this video. And I’ve actually created a keyword research
mini course. So, in addition to watching my leaf strategy video that I’ve linked
to above, down in the description and on my end screen here, it’s probably
somewhere on the screen, I also want you to check out my keyword research mini
course. This is a free gift where I actually take you step-by-step through
finding the questions that your audience is searching for. You know,
so you have expertise. This’ll guide through finding the questions of people
are asking. So you’ll know what to title your videos. Go ahead and click the link
below and watch that leaf strategy video next.

5 Comments

  • Reply bluesanyu Films October 11, 2019 at 7:23 pm

    45 percent retention rate..

  • Reply Ivan Cunningham October 11, 2019 at 10:14 pm

    Incredibly helpful going to use the advice!

  • Reply Passive Income Challenge October 12, 2019 at 3:09 pm

    Yet again great advice! We’re just starting out on our journey, so will be putting this all to the test!! ??

  • Reply violetncurls October 14, 2019 at 11:33 pm

    thnks Nate. just subbed…
    am getting on this journey… and i hope to launch real, real soon.
    Volet frm LPC, GMM, Phils.

  • Reply 長谷川アルマリザ October 16, 2019 at 8:18 pm

    Thank you Sir for the great advice.

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