Articles, Blog

How Right-Wing Memes Go Viral

December 15, 2019

So I’ve been looking into memes. And how conservative groups
have gained the upper hand in meme warfare. So let’s deconstruct one… And see what makes
a good meme go viral. So here’s Senator
Lindsey Graham from South Carolina. He’s just come out of the Capitol building after the confirmation
hearing of Brett Kavanaugh. He’s looking very cool and
adjusting his tie and smiling. ♪ Yeah, stay focused, here the heat come ♪ – Behind him, a security guard or a Capitol police officer
is restraining a protester who’s been screaming at him as he walked out of the
Capitol to his ride. – Your old white privilege patriarchy… – Graham had been a big defender of Kavanaugh
against the charges that he had sexually assaulted
a woman in high school. – Are you a gang rapist? – No.
– Graham had really given an angry performance from the dais. – This is going to destroy
the ability of good people to come forward because of this crap. – That’s why the lady
who’s standing behind him and screaming is so furious. The memes that came out of this photo are actually pretty funny. The internet went crazy
with Lindsey Graham and photoshopped him
over all sorts of things, like: burning houses, Joe Biden kissing the screaming
feminist lady in the back. Oh, there’s one where they have Lindsey in front of the Hindenburg (laughs). That’s a good one. People put music to it. ♪♪ – There was rap music. ♪♪ – There was country music. ♪♪ – You name it. ♪♪ – I think the reason this
photo really captured the essence of the hearing
was that Lindsey Graham is looking kind of smug
and cool and collected, and this woman behind
him is supposed to look really hysterical, and she is emblematic of how conservatives
think about feminists. Looking hysterical and irrational
and angry and ineffective, because Graham is not
paying her any attention. It’s unclear how much memes
actually shape the outcome of political campaigns,
but the Trump campaign clearly thinks that they work. The Russians think they’re effective. Conservative groups are actually
training their activists to do it better, and I think
we’re just gonna be seeing a lot more of this as the
2020 campaign ramps up. Going forward, this is
going to become a staple of political campaigns in
the foreseeable future.


  • Reply Tom13 O'Clock April 3, 2019 at 10:06 pm

    The Russophobia is thick in this video…

  • Reply SlowFox April 3, 2019 at 10:10 pm

    When you try to meme but become "the" meme yourself.

    This is metamemeceoption lol.

  • Reply mr. mr. April 3, 2019 at 11:38 pm

    “Lets analyze memes professionally”

    Welp you’ve just become a meme yourself

  • Reply Yuan Tronz April 3, 2019 at 11:50 pm

    Ignorant people cannot be free and the Left cannot meme.

  • Reply Gary D April 4, 2019 at 2:53 am

    Where were you daddy during the meme wars of 2020?

  • Reply SapphireElf April 4, 2019 at 2:56 am

    Downloading narrative.exe …. BAN ASSAULT MEMES!

  • Reply resignator April 4, 2019 at 3:15 am

    It's almost like the robots dont understand humor.

  • Reply Nova April 4, 2019 at 4:35 am

    The left cant meme cause memes sling shit at what ever is funny where the left can on pick on people who are white, straight and male.

  • Reply Tom Thumb April 4, 2019 at 4:41 am

    The left is a big parody.

  • Reply Yukterez Net April 4, 2019 at 4:48 am

    we will meme the shit out of you in 2020

  • Reply Elvis Knot April 4, 2019 at 1:54 pm

    Well maybe your mom will explain it to you…. Oh she is….

  • Reply 4 of 20, Tertiary NPC of Unimatriarchy 69 April 4, 2019 at 5:34 pm

    This is like watching some backward medieval Europeans try to reverse-engineer a nuclear warhead ?

  • Reply Ketzer M April 5, 2019 at 12:06 am

    This is why the left can't meme

  • Reply PreserveBigCats April 5, 2019 at 1:19 pm

    Man I thought you liberals would be on top of the meme game, you guys suck. A sense of humor has been sucked out of your already empty souls by your own SJW children. They are feeding off your decaying corpse' while your entire political ideology has morphed into something unrecognizable from what it once was. You brought this on yourselves tbh.

  • Reply Storm King April 5, 2019 at 5:24 pm

    Imagine being so oblivious as to how memes work that you accidentally make a meme of yourself.

  • Reply timevampire83 April 6, 2019 at 12:26 am

    Cry havoc and let slip the memes of war!

  • Reply Chris Detrin April 6, 2019 at 4:59 am

    You cant analyze art to become to become artist, you can merely imitate, that is why the left can't meme.

  • Reply GoldBeam 12 April 6, 2019 at 3:56 pm

    Wow you people wasted money on how to have a sense of humour. You really are NPC’s.

  • Reply gabethedizzle April 7, 2019 at 5:38 pm

    Wherein a boomer feminist:

    A. Doesn't explain how memes go viral
    B. Misses the point so hard she proves the 19th Amendment was the biggest crime of the 20th century
    C. Attempts to dissect a frog and fails so hard the frog not only survives but takes it's revenge on her family along the plot line of 80's action classic "Commando" whilst Lindsey Graham teabags her corpse and Justice Kavanaugh rides nyaancat through the scrolling credits dabbing on haters dubbed over feminist fail compilations

  • Reply puffinpal April 7, 2019 at 10:32 pm

    Actually a good analysis. But you're getting downvoted, and I can absolutely see why.

    Why is the left seemingly devoid of humour? Why does it not have its own meme culture equivalent? You didn't dare to look deeper at why that is the case. You were too scared to. Just like others are too scared to make memes. Much easier to remain cold, intellectual, condescending, and aloof. Much easier to critique the works of others than to risk being exposed as authentic.

  • Reply TangledThorns April 8, 2019 at 12:54 am

    I'm only here for the liberal tears.

  • Reply Origen17 April 8, 2019 at 7:45 am

    It's called free speech, you dolts.

  • Reply Donkey April 8, 2019 at 10:03 am

    People like to laugh…? What more is there to understand? Well I guess I could enlighten you about why your side is causing damage to society

    Outrageous depictions, slap stick, puns, mild amounts of cruelty, morbid ideas, "yes and….", sex, poking the bear, and even the truth are all potential forms of humor.
    Notice that "trying to not offend" isn't included in what I listed. If anything, it hinders humor

    If there's a group roasting and someone gets left out of the ribbing and no one takes a dig at him, would that person really feel part of the group? Going to go with a big NO on that one

    This humorlessness is literally tearing society apart. A simple truth: Those who do not laugh together, do not stay together (at least not by choice – survival comes first, but that urgency is often temporary).

    If you want education on memes: subscribe to pewdiepie and go watch meme review as well as pewnews

  • Reply Sapwolf April 9, 2019 at 1:21 am

    Hmmmm…the Left just does not have the sense of humor to really break out with good memes…maybe she can try coding?

  • Reply 9avedon April 9, 2019 at 1:26 am

    April 2nd 2019 ,and Mother Jones is still blaming the Russians ???? WTF !

  • Reply Whostrolling Who April 9, 2019 at 4:05 am

    Whitemalephobia is real

  • Reply Stanley Leonard Darmali April 9, 2019 at 10:39 am

    Thank you this is also gonna be a meme.Hahaha give us more ammunition to use.

  • Reply Shift April 9, 2019 at 11:45 pm

    Man this AI is malfunctioning

  • Reply GiftDestruction April 10, 2019 at 10:43 pm

    World class journalism right here.

  • Reply USA USA USA #1 April 11, 2019 at 5:09 am

    *Mother Jones why are you an anti-Asian racist publication???*

  • Reply Norm Allyn *IM A MAAM* Walkstrong April 11, 2019 at 11:22 am

    Lacking a sense of humor means you are lacking sense.

  • Reply MLG_YourMom April 12, 2019 at 7:43 am

    honest question:
    are you stupid?

  • Reply Richard Wagner April 12, 2019 at 10:12 pm

    "The Russians"

  • Reply Bubba Hotep April 16, 2019 at 10:47 am

    It works because liberals are just to easy to laugh at

  • Reply timevampire83 April 22, 2019 at 5:47 pm

    MAGA 2020! cry havoc and let slip the memes of war!

  • Reply ChestyMD April 23, 2019 at 2:21 am

    because libshits are a bunch of smug angry idiots.

  • Reply Baghuul April 23, 2019 at 4:03 am

    The fact that you made this video shows that you cant meme.

  • Reply cory April 25, 2019 at 3:39 am

    The left can't meme.

  • Reply Dan Williams April 29, 2019 at 12:20 am

    The left is by definition today humorless. If feelings & victims are the new god, humor is the devil. The cult of victimhood that is cultural Marxism is DEEPLY unhappy & intolerant of dissent.

  • Reply Armin C April 30, 2019 at 10:22 am


  • Reply Alexander McMullan May 2, 2019 at 12:55 am

    The charges ? accusation more like

  • Reply Φραγκίσκος Παπαγεωργίου May 3, 2019 at 6:27 am

    O K B O O M E R

  • Reply Rateye Smertz May 5, 2019 at 3:03 pm

    Where do I sign up to learn how to do this ?? I got some ideas about AOC and the Mustang Ranch and free sex education. Well I think it's funny, maybe you don't.

  • Reply ARgmail May 5, 2019 at 10:02 pm

    The left can't meme.

  • Reply Deandre s May 6, 2019 at 5:30 am

    Some people get the joke…. Some people are the joke

  • Reply Rusty Shackleford May 6, 2019 at 5:16 pm

    "I think the reason this photo really captured the essence of the [Kavanaugh] hearing was that Lindsay Graham is looking kinda smug and cool and collected, and this woman behind him is supposed to look really hysterical…"

    But this is all based off a video, not a photo. Lindsay actually was cool and collected, and the woman was hysterical. That's what the video shows.

  • Reply David Daivdson May 13, 2019 at 11:26 pm

    Learn to meme.
    Or prepare to learn to code.

  • Reply David Daivdson May 13, 2019 at 11:41 pm

    Oh wow the comments on the article are a brilliant leftist echo chamber. They have to pass by a moderator first of course.
    Maybe the reason left can't meme is because they want a higher levelled NPC to sign off on their memes?

  • Reply Joe Rogan May 15, 2019 at 9:01 pm

    <interpreting meme.exe
    <does not compute

  • Reply TaraCote May 17, 2019 at 2:54 am

    You missed the real reason by a mile lol. The right can meme effectively because they can poke fun at controversial topics and are liberal in their expression….unafraid to be funny. The left is so deep in being sensitive and politically correct that is is the antithesis of humor. Comedy requires pushing the boundary because it relieves some of the pressure of life by taking attention away from oneself. IDK why I had to explain this like I would to a child, but it's sad that I had to. The left will never be able to meme unless they step away from their own hyper sensitive agendas and become more "human" again

  • Reply Chris Cipriani May 18, 2019 at 12:01 pm

    Memes work because they tell truth. Truth you aren't "supposed" to talk about because of PC culture, an image and a sentence can still capture and present that truth so effectively that can even get through to some liberals.
    That's why the left can't meme. Everything about what they believe is based on lies and falsehoods. So when you quickly display the lefts viewpoint on something in a meme format it just backfires. You see it for what it is, fake and irrational.
    Truth is why memes work and it scares the fuck out of the cabal because they are effective at red pilling people and waking them up.

  • Reply 3ds max May 18, 2019 at 6:05 pm

    Psst… training starts next week.
    Said no one ever.

  • Reply 3ds max May 18, 2019 at 6:07 pm

    They should investigate 4chan if they can find HIM.

  • Reply mike wilbur May 27, 2019 at 11:44 am

    meme bypass algorithmic and censor methods…thats why it is so strong

  • Reply BRUCE E FERRY May 27, 2019 at 6:09 pm

    As if the left doesn't also use memes as a method of propaganda.

  • Reply Brigante May 28, 2019 at 4:31 pm

    get rekt leftists

    pepe smirk 🙂

  • Reply Tenni Baul May 29, 2019 at 5:06 pm

    I think the left going off the deep end has something to do with it. There was a study from university of Missouri (or one of the universities in Missouri) that was released just last week, over a period of x years (I can't remember the exact time span of the study) the conservatives have moved approx 5% more to the right, while during the same span of time the left has moved approx 55% further to the left. That coupled with the acceptance of ridiculous ideologies that nurture borderline insane agendas makes the left look like a bunch of crazies. The left has become a cartoon to those in the center and on the right.

    A few years ago, a female student at Yale was recorded on video saying that "this is not a place for intellectual thought, this is a home". That quote may not be verbatim, but it is very close to what she actually said. You can find the video easily. If you need more info on how to search for it, you can try the tags; "group of students surrounds and harasses a faculty member", "students scream at professor", or "stupid-ass, morons protest teacher and should be expelled with prejudice for being mentally incapable of surviving in the real world".

    I don't subscribe to Mother Jones or anything of that nature, but I ask any who bother reading this, do any of the outlets that you follow refrain from providing any hard evidence for their claims? Do they shriek things like "Patriarchy, racist, misogynist, or facism"? You may want to think deeply for a moment on whether those sources are credible or just ideologues spewing propaganda in order to get you to push their deceitful narratives.
    If they are honest and trustworthy, then they will stand up to scrutiny just fine and they have nothing to fear. But you may find that a lot of them have nothing to fear but the truth itself.

    I do check my notifications, so if anyone responds to this, I will do the respectful thing and respond to your comments/criticisms.

  • Reply tadm123 June 4, 2019 at 7:46 pm

    How memes go viral = they're funny. That's it.

  • Reply Rwaggy Rwuper Rwinstincts June 12, 2019 at 1:14 am

    OMG who explains memes!!?

  • Reply Valhalla13375 June 12, 2019 at 5:13 pm

    Thanks for explaining the jokes, and reaffirming how fucking lame the left have become. I gave a thumbs up just because I really feel sorry for Stephine Mencimer.

  • Reply David Bailey June 19, 2019 at 11:27 pm

    If you can't understand, then you can't explain to others

  • Reply Alex Young June 24, 2019 at 4:50 am

    My girlfriend went on my computer last night without permission and deleted all my conservative memes. There were over 150 of them that I curated for so long. When I confronted her today she told me that I shouldn't be looking at garbage, so I told her I will have to look away from her too then. This incident cost me our short relationship but at least she had no idea I back all that stuff up to the cloud.

  • Reply timevampire83 July 1, 2019 at 7:13 pm

    2020 is in the bag laddies

  • Reply Kurt Kurt July 10, 2019 at 3:44 am

    "so I've been looking into memes" hahahhahahahha You lost the second your video started.

  • Reply Deserve Nothing July 18, 2019 at 9:56 pm

    While the left can't meme, neither can basic bitch conservatives and republicans. Only the far right has become successful when it comes to political memetics.

  • Reply Jeff High July 25, 2019 at 2:54 pm

    2:51 second video to explain a concept, Meme does it in 2 seconds.

  • Reply No One July 25, 2019 at 5:44 pm

    That’s not how conservatives FEEL about feminists. It’s how the world knows feminists are.

    Will the left ever be able to meme?

  • Reply paul kusbach July 26, 2019 at 8:24 pm

    What is shows is how crazy and over the top the Left has become; as the funniest things are "Reality" because it shows how people act and think.. So Lindsey is calm and cool after tearing apart the Democrats and this Lady is so upset and woke as she goes berserk so it makes fun o how she went nuts and he isn't bothered at all by her as tries her best to upset him as much as she is and it falls flat. So the Left that have become HIGHLY Sensitive to even words and pronouns doesn't see how crazy they have gotten and deny it and to normal people it seems fake and disingenuous and makes us Laugh, and then they cry louder, harder, or go berserk and it makes it impossible to take them serious.

  • Reply a d July 27, 2019 at 11:09 pm

    the left can't meme

  • Reply bassbuckmaster July 31, 2019 at 9:04 pm

    Hopefully the left move to Jones Town … and for the sake of western civilization get the same results

  • Reply Black shuck August 6, 2019 at 12:10 am

    where do you get the guy was restraining her he was walking in front of her at a pretty good clip and there was a pretty good-sized gap between them so I don't see where you get he was restraining her

  • Reply Black shuck August 6, 2019 at 12:13 am

    Face it lady you have a sense of humor you don't understand what having a sense of humor is

  • Reply KingSlimjeezy August 8, 2019 at 4:07 pm

    we used to joke that people would be studying our memes and writing their PhD thesis on our shitposts. I guess the future is now

  • Reply AlexanderHL August 8, 2019 at 7:02 pm

    Is this what passes for journalism nowadays? You only confirmed that the left cant meme.

  • Reply Marshall R. August 9, 2019 at 9:15 pm

    You guys really don't get it, do you? It is like trying to dissect a sunset. The whole point of a meme is that it is true, and that it presented in such a compact and witty way that we can laugh. Like a smirking frog watching antifa rioting: unpacked it is about Leftist "anarchists" who don't even vote burn down a city because people didn't vote for Hillary Clinton, the corporate pawn who admits that she tells one story to her corporate backers and another to the mere voters. "Anarchists" backing Globalism! What a laugh!

    BTW, memes did NOT win Trump the election. That is another meme. Trump won because the Clintons are a bunch of corrupt shills that no one likes and Hillary ran a crappy campaign. She really thought that the MSM still controlled the "narrative" and would hand her the country on a plate, as if she were entitled to it.

  • Reply Martin Tanana August 12, 2019 at 5:58 pm

    Russians? oh no, not another ignoramus..? I was just starting to like this I must mute it! sucks when talent falls to politics..not good

  • Reply Bruwer van Vrede August 23, 2019 at 3:24 am

    Explaining a joke is like dissecting a frog. You understand it better but the frog dies in the process

  • Reply Ultra August 25, 2019 at 3:24 pm

    the left can't meme because their political correctness and moral superiority won't allow them to be humorous

  • Reply Harrison Gooch August 31, 2019 at 3:34 pm

    It can be explained in one sentence: We like to laugh. You'll never understand because you're a pack of fucking Puritan cultists.

    bonus: "They think this represents feminism" it's a perfect representation of feminists and you know it. Truth is funnier than fiction.

  • Reply EricLynchSucks September 16, 2019 at 6:02 am

    This is now a meme. Congrats.

  • Reply Neon Lights September 21, 2019 at 2:19 am

    This is why you idiots keep losing.
    You need to break down memes at a fundamental level to understand it?

  • Reply Stacy Clarkson September 22, 2019 at 2:44 am

    The left's running on Empty,as Trump wins the Left hates him More and More!!

    As the Heartland loves Trump more and More!!!

    Trump is the Voice of the Heartland!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! Get Use to IT!

  • Reply Actual Factual September 23, 2019 at 10:31 pm

    More and more I start to believe its the Chemicals in the Worder.

  • Reply Actual Factual September 23, 2019 at 10:32 pm

    As long as socialism sucks….i dont see this as a bad thing. HARD WORK!!!

  • Reply Patch Weaver September 25, 2019 at 9:14 pm

    Creativity, Individuality, Personality, Freedom, Dignity, Honor, Chaos, Madness, Peace, Wisdom, and Human Intelligence have left the Libtard and normies reusing the meme crafted by Anons and Trolls to fuel the next generations. Our ancestor will be proud of us non enslaved, culture, destroying libtard under the guide of a dying career like this journalistic fool.

  • Reply BNKNEAST September 26, 2019 at 9:47 pm

    Memes are only funny if there's a deeper truth to it- She acts like it's just a meme for memes sake. Trump already won 2020- Dems are getting scary

  • Reply claudette johnson October 14, 2019 at 3:29 pm

    Lindsay Graham said he is going to reveal who the Whistle Blower is if Trump is impeached. So Graham is planning to violate law and endanger someone that followed the law. Graham should be in prison too.

  • Reply WDTA UT October 19, 2019 at 1:57 pm

    Two questions:

    1) Where is the explanation of 'how right-wing memes go viral'?
    2) 0:33 "…a Capitol police officer is restraining a protester…" How does ignoring her constitute restraining her?

  • Reply ngarem la October 20, 2019 at 2:19 am

    Its because the Left can't meme.

  • Reply Mario Mueller October 20, 2019 at 5:59 am

    the left cant meme

  • Reply NORK INC. October 21, 2019 at 1:38 pm

    I was 4th general of OPERATION : Marine Le KeK back in 2017 i will never baguette my fallen brothers.

    for the shitz and giggles and to beyond ? .

  • Reply Melvin Doo October 24, 2019 at 9:40 am

    I like how right wing memes can trigger so easily the other side, but I think the left and right wingers are sheep…

  • Reply Xtravia9 October 26, 2019 at 1:37 am

    Having a sense of humor is necessary to create witty and funny memes. If all you have is a visceral hatred for your opponents then anything you create will be just be nasty, spiteful and vindictive.

  • Reply Scott Nagelberg November 8, 2019 at 8:29 am


  • Reply dancingkitty11 November 8, 2019 at 6:38 pm

    THE LEFT CAN'T MEME!!!!!!!!!!!!!!!!!!!!!!!!!!!

  • Reply andrew l November 16, 2019 at 4:29 am

    The left cant meme!!

  • Reply J 616 November 16, 2019 at 1:02 pm

    Hello fellow kids

  • Reply Rich Cundiff November 17, 2019 at 11:58 am

    This video proves 2 things: the left cant meme and the left is a living meme

  • Reply Mister K December 1, 2019 at 5:29 pm

    The Left is suffering from its own war on humor. Look at the state of comedy today. The Left is annoyingly sanctimonious.

  • Reply OCDlove December 3, 2019 at 1:52 am

    The leftists can continue blocking roads and assaulting people for voting for Trump and we'll just make awesome memes and win with every bike lock you hit us with.
    ANTIFA need to die, due to being violent and terroristic and anti-American. The penalty used to be death. The end game result should be the same.

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