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Dō, Raw Cookie Dough – The Business of Going Viral

December 20, 2019


In a matter of a few days, it was all over everybody’s Facebook and it was exciting but also incredibly scary, because I just thought, how are we going to keep up? One business owner is cooking up a recipe for success with cookie dough. Man, have you made it? Cheers! This is so awesome. I’m Kristen Tomlan. I am the founder and CEO of DO Cookie Dough Confections. We specialize in all things edible cookie dough. This is candyland for adults. It brings everybody back to their childhood. I got the idea for DO when I was with a bunch of my girlfriends. We sat there in the car, passing this tub of cookie dough around, that was the moment where I was this could maybe be the next big thing in desserts. Everybody I’ve ever talked to loves cookie dough, so why can’t we create a shop that’s dedicated to it? After months and months of testing the product, I launched online. We had our kitchen in Midtown. We were just producing everything there and shipping nationwide and doing deliveries within New York. And we started to get this organic walk-in traffic. People found out where we were and wanted cookie dough on the spot. So I thought if they’re willing to come here and buy cookie dough, maybe they will go to a store that is dedicated to it. And I really think that this could be popular. But I had no idea that it would be as popular as it was. The opening weekend, we had a line that went all the way down the block and around the corner and it was insane. I had no idea that people would be willing to wait out in the cold for four hours just to get a taste of what we were serving. We just could barely even keep up. We were blowing through ingredients so quickly. Not only were we running out of cookie dough, we were running out of everything to make it. So, that first weekend we were open, we had to close on Sunday and Monday to get deliveries in and ramp up production, because we had sold out of every single thing that was edible. At the height of the craziness, we were getting through the four hour lines, doing one to two transactions a minute and serving up to 5,000 customers a day. We were basically running around here like crazy people and running on absolutely no sleep. We were barely keeping our heads above water. The lines continued for months and months and months and still today on the weekends, the line will be an hour, hour and a half long. We had to work with the police and the community board to move our line across the street to the park, get out of the neighbor’s way. Now we’ve finally been able to catch up on production and make sure that we have all of our flavors in stock at all times so we’re no longer running out. My business grew exponentially once it went viral. I had started here when we opened this store with 10 employees. Now we have close to 80 different employees. It was exciting and I couldn’t be happier where we are today. Everyone asks, “Why you think it was so popular? Why did everybody go crazy for it?” I think people love the product because it’s kind of like their cookie dough dreams gone wild.

100 Comments

  • Reply Maude Angus March 9, 2019 at 11:22 pm

  • Reply Randy Erwin March 9, 2019 at 11:28 pm

    What you mean I’m saying not everybody loves cookie dough

  • Reply Randy Erwin March 9, 2019 at 11:30 pm

    I don’t know why though they should like it instead of disliking the video

  • Reply S_O_C_C_E_R_10 March 10, 2019 at 12:03 am

    I love cookie dough omg yum

  • Reply Michelle Garcia March 10, 2019 at 12:28 am

    Where is this located?

  • Reply Mei Yee,lily Kwan March 10, 2019 at 12:45 am

    ????????

  • Reply ten zin March 10, 2019 at 12:50 am

    Ah yes the salmonella cuisine

  • Reply Victoria O'Rourke March 10, 2019 at 12:57 am

    The first place I saw that is from Chloe from dance moms

  • Reply dragonslayer24 0 March 10, 2019 at 2:17 am

    Can u take it home and cook it

  • Reply Loyalllamalovers ! March 10, 2019 at 3:19 am

    Other people: why can’t they just make their own cookie dough and eat it

    Me:because there to lazy to do it themselves and just want so food

  • Reply xXlaUgHingCooKieXx March 10, 2019 at 3:47 am

    I luvvvvvvvv one!!!

  • Reply Rory Noble March 10, 2019 at 4:04 am

    I’ve been here sooo many times it’s so good

  • Reply Top 10 With Kelly March 10, 2019 at 4:32 am

    Delicious!!!!

  • Reply Iris N March 10, 2019 at 4:58 am

    They actually have to serve this in other countries aswell ? I WANT COOKIE DOUGH SO BADLY NOWWWW LOOKS SO GOODDDD

  • Reply Kitten Mimi March 10, 2019 at 6:33 am

    Can you get like normal ice cream there too? Because I think a scoop of cookie dough along with a scoop of ice cream would taste awesome… If it is just cookie dough then it'll get too filling too quickly

  • Reply Pyro G March 10, 2019 at 7:07 am

    *diabetes has joined the chat*

  • Reply D.a .n.a March 10, 2019 at 7:09 am

    Why am I doing this to myself?

  • Reply Retro Spirit March 10, 2019 at 7:30 am

    I went here while I was in NYC and I can confirm it is AMAZING

  • Reply Emelia Crandall March 10, 2019 at 7:32 am

    What city is it in?

  • Reply Orange Gibus March 10, 2019 at 7:52 am

    Dö means die in Swedish 🙂

  • Reply Taylor Hartley March 10, 2019 at 7:53 am

    it’s not really good kinda gross

  • Reply Marla Nicole March 10, 2019 at 8:43 am

    It's safe to eat right? (don't attack me) I guess it is or otherwise it wouldn't be selling

  • Reply Janine Twist March 10, 2019 at 8:53 am

    I wonder if there are eggs in it …………. I doubt there is if it’s edible in such amounts

  • Reply Kittys Game March 10, 2019 at 9:02 am

    I've been there and i can say that their dough is DELICOUS!!!!

  • Reply xoxo beauty March 10, 2019 at 9:14 am

    0:43 the girl second from the right looks like Maria from Yummy mummies but just with blonde hair

  • Reply apple trees March 10, 2019 at 9:18 am

    Nope. Nope. Nope.

  • Reply Fucking Autism March 10, 2019 at 9:41 am

    Dammit to bad I’m in england:(

  • Reply Dots! March 10, 2019 at 9:47 am

    Cookie Monster will love this

  • Reply Caitlin Clark March 10, 2019 at 10:08 am

    its so bad lmao, im australian and i went for a trip to nyc and went out of my way to go there and omg how do yall eat it

  • Reply ItsHeyBella March 10, 2019 at 10:48 am

    Who else hates cookie dough?

  • Reply A happy Person March 10, 2019 at 11:52 am

    Oh my god they need to bring it to England

  • Reply Joe Mamma March 10, 2019 at 12:16 pm

    Where I live there is a place like this but it taste really bad

  • Reply Gacha Mila March 10, 2019 at 12:35 pm

    You can just make any cookie dough but put the flour in the oven first so it takes the ‘bacteria’ out and doesn’t make you sick 🙂

  • Reply Yee Ultimate March 10, 2019 at 1:09 pm

    So you don’t put raw eggs in the mix

  • Reply REBECCA BERRY March 10, 2019 at 1:10 pm

    i can’t have gluten and they replaced the cookie dough place bot this company but another one with the only Teavana close others are hours away and teavana is my favorite place and they just took it away and replaced it with something i cant even eat WHY ….

  • Reply Aniea Cody March 10, 2019 at 1:19 pm

    Could I take it home and bake it?

  • Reply ConnorIsMe123 March 10, 2019 at 1:32 pm

    See next week for salmonella poisoning.

  • Reply Emmie The Greatest March 10, 2019 at 2:34 pm

    YUM! I loovveeee cookie dough!

  • Reply gracie March 10, 2019 at 2:52 pm

    Can you put one in Pittsburgh??

  • Reply Elizabeth French March 10, 2019 at 2:59 pm

    I've tried theirs but tbh there's a little place in the mall near me that tastes better. Too bad it's not located in New York because they would be making a lot of money.

  • Reply Arjole March 10, 2019 at 3:13 pm

    Cookie dough is so good but it makes my stomach hurt. Is there yeast in her dough ?

  • Reply Steph Steph March 10, 2019 at 4:28 pm

    Omg I need this

  • Reply Eliothebeast March 10, 2019 at 5:04 pm

    Hungry…

  • Reply Mishal Sheikh March 10, 2019 at 5:28 pm

    Her eyes and shirt matched perfectly!

  • Reply CookieArtist1010 March 10, 2019 at 6:05 pm

    Please open a shop in toronto

  • Reply Provizu March 10, 2019 at 6:08 pm

    They should sell this in Walmart instead of just the stores like I would definitely get this

  • Reply Makenna Mitchell March 10, 2019 at 6:40 pm

    Omg I went in NYC and if you go, I definitely recommend original! It’s soooo delicious ????

  • Reply The Scorpion March 10, 2019 at 7:13 pm

    ?????

  • Reply kayra oltulu March 10, 2019 at 7:31 pm

    0:42 the photo is so photoshopped

  • Reply hi hello March 10, 2019 at 7:37 pm

    What's it's taste like?

  • Reply Daniel Taveira March 10, 2019 at 9:27 pm

    It's raw daugh? Someone could explain it.

  • Reply Cole Windhorst March 10, 2019 at 11:46 pm

    I went there when I went to New York with my family, my favorite dough by far was sugar cookie

  • Reply Electro music March 11, 2019 at 2:04 am

    Omg a dream come true I love cookie dough

  • Reply Diego Cervantes March 11, 2019 at 2:43 am

    1 cierra tu puño
    2 pide un deseo
    3 dale like
    4 escribe esto en 5 videos
    5 abre tu puño y se cumplirá

  • Reply Rainbow Trashcan March 11, 2019 at 4:04 am

    With how viral it is and how much money they're making, I wouldn't be surprised at all if they started spreading across the US and further

  • Reply Mubeen Shakera March 11, 2019 at 6:31 am

    Where is this cookie dough shop

  • Reply Mubeen Shakera March 11, 2019 at 6:32 am

    And also please open in indai

  • Reply michikira March 11, 2019 at 7:31 am

    Every 6 year old's dream.

  • Reply Bacon Rytteren March 11, 2019 at 7:57 am

    • •
    )—(

  • Reply Bailey Smith March 11, 2019 at 12:40 pm

    Omg I live in Athens I been there before it’s so goooooood

  • Reply Alissa and Alyza March 11, 2019 at 2:29 pm

    Wow! I am proud!?

  • Reply K A March 11, 2019 at 5:45 pm

    Does it have flour?

  • Reply Denisa March 11, 2019 at 8:07 pm

    I went to this place… it's AMAZING ??

  • Reply Gina Kyriakopoulos March 11, 2019 at 9:13 pm

    This is amazing! Good for you guys. So happy for y’all.

  • Reply Julie Ann Hall March 12, 2019 at 2:43 am

    If I went to this store, I'd be way too overwhelmed with which flavor to choose from.?

  • Reply Normy McGee March 12, 2019 at 4:38 pm

    I can't help but feel bad for them, the store looks kind of small, and they are tired.
    But if it makes them happy then they shall make that dough! ?

  • Reply Foorgy Infifcio March 12, 2019 at 6:57 pm

    But isn’t eating raw cookie dough dangerous? Like raw eggs and stuff….

  • Reply Gabby Gray March 12, 2019 at 8:06 pm

    Now I need some!

  • Reply Dorjah Reid March 13, 2019 at 1:04 pm

    We're is this place to can someone tell me

  • Reply shian esty March 13, 2019 at 1:27 pm

    I remember when I was in a trendy cafe in New York ,I found do cookie dough for sale and when I tried it ,?? it was sooo good

  • Reply Bonita Mojica March 14, 2019 at 3:46 am

    Blame the internet

  • Reply Itay Gofman March 15, 2019 at 2:02 am

    went there, rude as fuck were the workers. Pretentious and full of themselves. Not only that it was a waste of flavour.

  • Reply Slippy Socks March 19, 2019 at 11:00 am

    Ō_Ō

  • Reply xXlaUgHingCooKieXx March 25, 2019 at 5:50 am

    Gimmie!!!

  • Reply HannahRavenclaw April 8, 2019 at 6:41 pm

    WE NEED A SHOP IN LONDON

  • Reply I have a small penis but April 9, 2019 at 12:08 pm

    Are the prices good or high?

  • Reply super_shelly123 :D April 10, 2019 at 1:42 am

    I’ve been there it’s so good

  • Reply Anastasia Ng April 10, 2019 at 8:21 am

    U can actually eat cookie dough?

  • Reply allison quamme April 10, 2019 at 8:24 pm

    Ya ok.. BUT WHERE edit; I just got to the part where it says where it is.. Lol I'm stupid

  • Reply Cookie April 11, 2019 at 4:52 pm

    I need to go there like I can’t die without having been there

  • Reply Rosanna Riley April 11, 2019 at 6:42 pm

    Omg I’m drooling ? xxxxx

  • Reply Veronica MB April 13, 2019 at 9:54 am

    Open another store and Vancouver Canada ?? plz

  • Reply lucieboi ._. April 13, 2019 at 3:54 pm

    Omg ive been there!!

  • Reply KIRSTEN PHOEBE TIU April 14, 2019 at 11:32 am

    This will sure contains TONS AND TONS OF CALORIES

  • Reply sheinhaaa ! April 14, 2019 at 7:00 pm

    I live in Brooklyn but I can't goo

  • Reply zea garcia April 15, 2019 at 6:50 am

    uhhm…salmonella?

  • Reply Mille R.L April 15, 2019 at 7:25 am

    Please don’t try it, this is only my opinion but I went to nyc and tried it, you get the smallest portion ever (you don’t need more cause it’s so sweet) but 2 were like 11$ and I felt really sick after 4 bites so I threw it out. Remember this is just my opinion:)

  • Reply Kayla Gib April 18, 2019 at 12:58 am

    I’m so lucky I’m going to NYC

  • Reply Katherine Sullivan April 19, 2019 at 8:20 pm

    Wow

  • Reply Neil Murphy May 6, 2019 at 6:22 pm

    Just eat regular cookie dough it’s pretty safe

  • Reply Faked Python Reviews May 10, 2019 at 6:29 pm

    No god dam surprise yo have 80 workers I would get a job there to congrats on the business

  • Reply Isastarlife roblox May 18, 2019 at 1:34 am

    “Bunch of my girlfriends”?

  • Reply Wayne M May 22, 2019 at 3:33 pm

    Another reason why obesity is a problem in America.

  • Reply GaborBartal June 21, 2019 at 12:25 am

    So this video is an ad, strikingly different from Cheddar's videos since then

  • Reply Sid R. July 3, 2019 at 1:07 pm

    Dō, a deer a female deer

  • Reply Deedee Modesty August 10, 2019 at 11:07 pm

    I couldn't wait for a store of cookie dough

  • Reply The HolographicSweater August 11, 2019 at 8:49 am

    worst seo

  • Reply Ollie Oscar August 15, 2019 at 2:46 pm

    3:12

  • Reply Summer And Zizou August 23, 2019 at 12:11 pm

    OmG!! Insider posted a vid about this, i watched then continued scrolling, then found this!!

  • Reply LPS Divine September 12, 2019 at 12:29 am

    Yes

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