Articles, Blog

Behind Eugene • Making A Viral BuzzFeed Video

December 24, 2019

– Sex, beauty, modeling
campaign, you know? – Yeah. – But in your head you’re
thinking bitch, bitch, bitch, bitch, but it
comes across on your face like really, really elegantly. I’m Eugene Lee Yang and
I’m a video producer at Buzzfeed Motion Pictures. – Many people think that we’re just actors but we’re actually also
writers, producers, directors, editors. We essentially do everything
from top to bottom on a shoot. I’m responsible for a
lot of the bigger hits that we’ve had virally. I am just very particular about how I want my videos to come out. The company is expecting
me to create one big viral video per month
that will really just knock it out of the park across platforms. That’s a lot of pressure to be under but I strive under that pressure. I have one big concept that
I’ve always wanted to do, wedding dresses across the world. What I envision is this huge runway show that just showcases
gorgeous, expensive gowns that women either
historically or today would be able to wear for their wedding day. And just have them strut the fuck out. – Hey, Eugene. – Hey, Andrew. Andrew Gauthier is the Executive Producer of Buzzfeed Motion Pictures. So I’m excited to see how
well he takes the idea of wedding dresses around the world. – So what’s your video this month? – Oh, well, okay. I really wanted to do
something with wedding gowns. – [Andrew] How do you think
it’s going to do, though? – I think this will blow up. – And you really think
you can do it by deadline? – I think I can get it done in one week. I just need– – [Andrew] I don’t believe
you’re actually going to get it done by then. – No, I don’t think I can. I need a lot of time. – [Andrew] I honestly
don’t know about that. – We’re talking about around the world. This needs a lot of prep time. – [Andrew] All right, all
right, this is on you. – Don’t worry about it, I got this. – [Andrew] Okay. – Cool, well, enjoy your trip in London. – [Andrew] Okay, yeah, let’s
connect when I get back. – All right. – [Andrew] Just make it work. – I will. I’ll fucking do it, I always do it. Hey, hey, don’t fall out the window. Come here, come here. I think people might associate me, even within Buzzfeed, as someone who has ridiculously high standards
but for me I just think sometimes quality comes at a cost and that cost can be people’s comfort. – He demands so much of
the people around him, maybe to the point where
he doesn’t think a lot about the people around him. – I don’t think that he puts
a crazy amount of pressure on people, I think that
people see how much pressure he puts on himself and
then they’re just like, “Oh God, I have to make this perfect.” – What people don’t know
about Buzzfeed crews is that we don’t have crews. We actually use our own interns. For the time being, I
have luckily been assigned two different interns. The first intern I have is Caroline who will primarily be focused
more on the production side. – I’ve just heard that
it’s going to be intense a lot of, what’s the word? Shoot. Just like really intense. – Jazzmine, my second
intern, will be focused more on the style aspect
but she is pretty green to production and film sets. – If I need to be coached
through it, then I do, but if not, I’ll just act
like I know what I’m doing and make sure it looks good. – I’m super worried
because I haven’t worked with these interns before and
this is really the first time where, you know, all eyes are really on me as a producer and a
director and as an editor to make something fantastic
because if it is fantastic, you get to see how great I
was but if it sucks, then you get to see how much
bullshit I’m spewing right now. So it better be good. Kari, as my research
liaison, I just need to know how many wedding dresses
we can get from how many different countries and
hopefully we can pull together like, I don’t know, 10 to 20. – 10 to 20? – 10 to 20 just to start
and then we’ll see– – You’re going to need
to narrow it down, man. – Let’s say world right
now but if you have to whittle it down, I would
say I’m comfortable with looking at Asia. – This may have to just be Asian. – Okay, cool, so if you can
start researching access to fashion designers who
are from that country and really represent
that style authentically. – We’re definitely going
to need to find out who we’re going with
internationally because we’re going to have to get
it through customs too. – We don’t get special customs treatment? – No. – Can you just be like,
“It’s for a Buzzfeed video”? – No, they will laugh at you. – Okay, well, Caroline,
Jazzmine, who are you? – Liana. – Liana, are you, is she my other intern? – [Angela] Yes. – I just found out today
that I was going to be on this shoot. – You guys, we’re going to be
fine, we’re going to be great. Sorry, I’m just getting
caught up on all this. I’ve actually secured
five different designers from each country and
then one extra designer who’s doing the traditional
Western style gown. Actually, the Afghan
designer is the cousin to the crown prince of Afghanistan. – So really legit. – Yeah, she basically
just designs for diplomats and royalty. – You’re so annoying. – I’ve been talking to
a designer in Thailand, she’s going to be sending
dresses from New York. – In Thailand? – Yeah, she’s in Thailand. This will be around the budget. – Okay, what are the countries
that are represented? – The countries that are represented, I’ve whittled it down to Korea, Vietnam, Afghanistan, Thailand, and India. – All right, one, two, three, here we go. This is really tall. (perky music) – All we have to do is
put the plexiglass down. Which is going to serve as a runway. We’re going to finish the lighting. I’m aiming at getting our
first shot off at 10:00 AM. – I have my Fitbit on
with my heartrate monitor. I’m going to keep track of
that and keep it mellow. – Watch the gowns with the coffee. Okay, no, watch the bottom,
watch the bottom of the gowns. – Oh Lord. – Yeah, okay, just be careful. – Have mercy on us. – Try to get on for first shot at 11 now. That’s my goal. so I want to get it centered
because this is going to be how it’s lying. There’s a black spot right there. Can we move that black spot? What is that? Is that lint? Like a quarter inch back,
no, it was a little too– No, like an eighth of an
inch, just a little bit to your right, Shayne, just a tiny bit. No, you’re just rotating it. Caroline, lift with him and
pull it slightly to your right, Shayne, very slightly, stop. – Like right now? Oh, Jesus. – The first shot will
be when the first shot decides to happen. Just got to make sure it’s all perfect. That was a ninja move. – Yeah, it was, I saw that. – It’s kind of watery, it’s okay. – Cool. – Thank you for making this. Jazzmine! No, this is the Thai jewelry. There should be a Ralph’s
paper bag that has all of the jewelry in it. – I’ll go re-look for you. – I would sprint and make sure it’s there. Oh, here we go – [Voiceover] Yay! – God, my brain, this is like
$10,000 worth of jewelry. Can we take the zebra stripes off of that? I’m going to play the music
that it will actually be to. All right. – Hold on.
– [Eugene] And. – Wait, how do I get out? – Caroline, you good? – Yes. – Let’s roll cameras. Music. You’re actually on the
wedding aisle, okay? You’re walking down to
your husband right here and action! – Hi, my name is Michelle Hebert and I’m one of the designers on set today. – You’re going to hit, hit, turn left. Really breathe like boom, boom, boom. – [Jazzmine] Why isn’t Eugene in a dress? – You always want to be
kind of like 31ish degrees – Okay. – So it’s not here and it’s not like here, it’s like right there. I think this should be lower, slightly. I don’t want to make the designer mad. – Hi, I’m Kathryn Waldron
and I’m the makeup artist. – He’s very professional
but he’s freaking crazy. – Gorgeous, gorgeous, gorgeous, yes, yes! All your jewelry feels so good but you can’t have it because it’s mine because I’m the queen of Thailand. Whatever, loser, flip out, good, yes! Cut. You guys are good on that camera, right? – Yes. – [Eugene] All right, let’s switch lenses. – I’m the designer for the Afghan clothes. – So one of the models was
too thin for the dresses so they called me in. – And turn to camera and pose. Oh, wow. I’m Sofia, I’m not a model,
I don’t know how to model. You were amazing. – I’m the designer for
the Vietnamese bride. – Circle, right? Perfect, perfect, perfect. And set, model. We are over halfway through now. You are all doing an amazing job. – My mom’s designs for the
traditional Korean dress. – Yeah, you are working
that dress, beautiful. For Korea! Turn! – I’m here to provide henna design. – You know who the queen
is, oh yes, it’s you. You can exit, get out of there. Whatever bitches. One more time. I want you to really sell this last stare. Walk away and stare at them. Stare at them, stare
at them, stare at them. Turn, yes! Yes, yes, yes, yes, yes! And, cut. That’s a wrap. Yeah! Let’s get you out of
those gorgeous clothes and into like a pizza box, I’m hungry. – I want to learn more about big sets and how we can use this space to create. Sorry, it’s late. I can’t think very well. – I’m taking away like
opening up people’s minds and I’m really passionate
about that as well. – I know I can be a
bit of an ass sometimes but, you know, that’s just Asian parenting rule number one. You know? You’ve got to be strict. You’ve got to get everything down because in the end, they’re going to succeed and they succeeded today, they were great. So I’ve been editing about three days now. I see about a million
mistakes that were made. Sofia was wearing leggings under the dress so I have to cut around fucking leggings but it’s cool. But, you know, things like
that, you don’t notice it on a shoot and you sit
here and then you’re like, “Fuck! Everything is wrong.” That’s kind of how I
think most filmmakers see footage is everything looks bad. You know, otherwise I think
it looks pretty damn good for what we were given. I think everyone involved on the shoot, from the fashion designers to the models to all of the interns and
the crew did an amazing job and I’m so proud of what we accomplished with such little means. It’s always like comparing
it to having a baby. Not nearly as painful, well– I don’t know what it’s like to have a baby but it was pretty painful. I feel like I just pushed out a human out of my phantom vagina. So, yeah, it’s about to be
unleashed upon the world, Wedding Dresses Across Asia and I really hope you guys enjoy it. (upbeat music)


  • Reply Claire Lenden December 19, 2018 at 2:37 am

    Throw back to when Jaz was an intern

  • Reply Vicky Lutran December 27, 2018 at 12:42 pm

    Eugene is so hard working

  • Reply Lornie Missteriously December 27, 2018 at 12:45 pm

    i miss thiss

  • Reply Srawani Laxmi December 27, 2018 at 6:00 pm

    Eugene ?

  • Reply qoiires December 28, 2018 at 5:47 am

    how buzzfeed got popular


  • Reply Madison C December 28, 2018 at 6:55 pm

    Omg they have grown up so much

  • Reply 1 9 December 30, 2018 at 8:28 pm


  • Reply nut January 1, 2019 at 8:37 am

    I love Eugene with all of my soul, but, DAMN is he intimidating and scary ??

  • Reply MaeB January 2, 2019 at 8:29 am

    I love watching behind the scenes on creative stuff like this

  • Reply Morgan Osborne January 3, 2019 at 2:45 pm

    Can eugene plz do more videos like this

  • Reply Namrata Mulwani January 5, 2019 at 12:53 pm

    They got wrong Indian bride look

  • Reply Charlotte Bishop January 5, 2019 at 10:19 pm

    He’s very stricken and maybe a bit too much with an intern but he’s also super passionate and gets the job done like I’d hire him and f**k him but I wouldnt wanna work for him. But then if I knew what I was doing I think I would like to work with him. Dunno.

  • Reply Charlotte Bishop January 5, 2019 at 10:20 pm

    I didn’t like when he complained about the coffee but what ever

  • Reply Sk Scarlet January 6, 2019 at 3:55 am

    Love his work vibe ❤️❤️❤️❤️

  • Reply Piyusha Das January 8, 2019 at 6:19 pm

    Eugene is so talented…

  • Reply chaca putrii January 9, 2019 at 9:59 pm

    9:16 he's so cute?

  • Reply mia merlin January 12, 2019 at 7:45 am

    Jazzmyne is bomb in this video♥

  • Reply Tamanna Roy January 13, 2019 at 8:46 am

    he is just brilliant i wish i had a chance to work with him ?

  • Reply Ines Cyntia January 14, 2019 at 9:17 am

    Oh i love this man

  • Reply Kawaii Potato January 17, 2019 at 2:26 am

    Can I please get Eugene to coach me like that EVERY DAY?

  • Reply jaya Das January 17, 2019 at 8:15 pm

    This wedding dress for INDIA was just not even close to the real type but that's not your fault it's the designer.!!!! Disappointed being an INDIAN

  • Reply EvvsThe ObjectivelyStrange January 23, 2019 at 6:25 am

    Could you walk the dogs?

  • Reply jam potolollly January 25, 2019 at 6:08 pm

    2019 ?

  • Reply jenna bobenna January 26, 2019 at 1:21 am

    Eugene: waves hand who-whoo-who are you……??

  • Reply jenna bobenna January 26, 2019 at 1:29 am

    when eugene was arm-and-arm with the korean wedding dress model and he did that little smile his face just said “look ma! i did it!” and it was so adorable

  • Reply Poonam Hazoary January 26, 2019 at 9:39 pm

    Indian wedding dress?? Umm no that’s not it

  • Reply Fariha Mohamed Hilmy January 29, 2019 at 6:57 am

    Eugene may be intimidating but he always gets the job done ?

  • Reply Konstandin Dibra January 31, 2019 at 5:55 am

    The fakest video Buzzfeed has ever made! Move it 1/8th of an inch, 31 degrees…it's not mathematics!

  • Reply Anna Lee February 1, 2019 at 3:06 am

    How funny would it be if the actual video had Eugene's commentary in it?

  • Reply j 17 February 9, 2019 at 3:47 pm


  • Reply Ashely Diaz February 10, 2019 at 2:52 am

    Eugene seems intense to work with but still a very caring Director! Like he's thanking the interns for the coffee, and hyping the models up, but also is so incredibly specific on his vision.

  • Reply idil metin February 11, 2019 at 7:04 pm

    Eugene said every video is like his baby and now he and the other try guys have their own thing im pretty sure he is a proud daddy

  • Reply idil metin February 11, 2019 at 7:04 pm


  • Reply Cindreia31 February 13, 2019 at 10:49 pm

    I kinda don't get why people are complaining so much about him. He's particular but he's not mean or rude. It's a job you signed up to do, is doing it well such a burden?

  • Reply To Jessie February 19, 2019 at 2:56 pm

    Did y'all see the adoring look Jazzmyne gives Eugene at 7:40?!

  • Reply Hanna Hoang February 21, 2019 at 1:28 am

    “Who are you?”
    “Liana? Is she my other intern?”

  • Reply Hanna Hoang February 21, 2019 at 1:28 am

    “Who are you?”
    “Liana? Are you- Is she my other intern?”

  • Reply Maria Nelson February 21, 2019 at 12:47 pm

    Also eugene puts so much effort into these videos that it's staggering. He's really an amazing producer and an amazing everything. He's really pasionate bout wat he does and u can tell he loves it. I also love how he's so serious but he's still so funny

  • Reply Sheryl Liu February 28, 2019 at 4:16 am


  • Reply Celine Ha February 28, 2019 at 6:25 am

    Eugene mean business

  • Reply Wassup Meg March 2, 2019 at 3:45 pm

    i could imagine the actual video having eugene screaming at the top of his lungs

  • Reply Ray AR March 3, 2019 at 4:08 am


  • Reply Average RandomGuy March 9, 2019 at 4:59 am

    Who’s the Thailand girl?

  • Reply Mimi Samat March 9, 2019 at 4:12 pm


  • Reply Maya Davis-Goodstein March 11, 2019 at 5:52 am

    “For Korea!”?

  • Reply shereen sultani March 12, 2019 at 3:04 am

    The person that designed the Afghan dress really made the dress subtle. If she made the dress AUTHENTIC Safiyaa would be sweating under the weight of the jewellery and beads on the dress.

  • Reply hsu mosquito March 17, 2019 at 11:25 pm

    Eugene being strict? Well you never worked in company. He really is a nice boss who can appreciate and be thankful to what you do.

  • Reply Bangtan Biased March 22, 2019 at 5:54 am

    I love this video

  • Reply sweet tooth March 22, 2019 at 12:40 pm

    Im a simple girl.i see eugene,i click.

  • Reply Chan _101 March 25, 2019 at 1:14 am

    I’m wheezing eugene’s so hyped

  • Reply ZeArc Justice March 28, 2019 at 10:13 am

    i see him on try guys and he act live a goof ball but now wow

  • Reply Goddess Yap April 6, 2019 at 12:22 am

    I love eugene. Omg.

  • Reply Robert Schwartz April 9, 2019 at 2:33 am

    Eugene blows me away. He is super human.

  • Reply Medina Hadziefendic April 15, 2019 at 10:31 am

    My favourite part b**ch, b**ch

  • Reply DCN HM April 24, 2019 at 12:27 pm

    I'm a simple girl. I see Eugene, I have a mini heart attack and I click

  • Reply flomine April 29, 2019 at 9:30 pm

    You made a viral video about making a viral video

  • Reply Sydney Roberts May 9, 2019 at 4:46 pm

    Just watching this video my anxiety is ldksldkdjkslskdjdjislksjdjdkksksjsjkdkdkjajsk

  • Reply Sydney Roberts May 9, 2019 at 4:46 pm

    Just watching this video my anxiety is ldksldkdjkslskdjdjislksjdjdkksksjsjkdkdkjajsk

  • Reply Karen McCauley May 21, 2019 at 12:33 am

    Pesto the doggy

  • Reply The Stammering Dunce May 23, 2019 at 12:07 pm

    Maybe it is just me. But, if they make more behind-the-scenes videos like this one, the public would have more respect for Buzzfeed.

    They would show how Buzzfeed employees actually do work hard.

  • Reply Lumos & Nox May 26, 2019 at 4:32 am

    we all know the only reason you’re here is because a) eugene (duh) or b) safiya (duh)

  • Reply Caryl Jannie Lazo May 28, 2019 at 3:05 pm


  • Reply Cat Lover May 28, 2019 at 11:12 pm

    9:15 WoW

  • Reply Laura Nope June 5, 2019 at 3:04 pm

    My heart ❤️

  • Reply Sammmuela June 16, 2019 at 8:07 pm

    This aged well.

  • Reply Hitsu Soffy June 17, 2019 at 6:55 pm

    I like how the interns just suddenly got closer to the people on set and jazz just holds one of Eugene's dogs

  • Reply abc defg June 18, 2019 at 3:40 am

    Eugene reminds me of Austin Powers in this

  • Reply just joey June 20, 2019 at 4:10 am

    okay hella throwback when this video came out i hATED eugene cause i thought he was rude but i’m watching it again and i really appreciate him

  • Reply Nate Knuth June 21, 2019 at 1:10 am

    well this video certainly got overshadowed with one of his most current videos…
    not nearly enough dancing in this one 🙂

  • Reply Ayla Sowder June 21, 2019 at 2:33 pm


  • Reply Soumi Basu June 22, 2019 at 10:21 am

    He is soo hot

  • Reply the official goofeteer June 28, 2019 at 2:14 am

    Jazz is an intern

  • Reply Nina Sya June 29, 2019 at 10:37 pm

    actually eugene was great bc at the end he cares and hypes you up. like you have to make a good video and honestly he has a good eye learning from him is an amazing opportunity. Love love love this video!

  • Reply absurdlyy July 1, 2019 at 6:40 am

    Jazz ❤️❤️❤️

  • Reply Ani Brus July 1, 2019 at 4:41 pm

    You only have to put Eugene in a video to make it go viral, lol

  • Reply suebob16 July 2, 2019 at 12:20 am

    I bet BuzzFeed was sad when Eugene left them for The Try Guys. They lost their most unique filmmaker. I figure Eugene must have been one of the few to have a larger budget for the distinctive videos he created for them. When will BuzzFeed find their next great filmmaker?

  • Reply Irene Maria Thomas July 2, 2019 at 11:16 am

    3:07 here eugene is worried about interns and 2019,jasmine is in his coming out video

  • Reply Kam Nanyabuis July 3, 2019 at 11:36 pm

    "I see Eugene I click" – Keith as girl. Anybody else remember that?

  • Reply Daniel TheDannyDanMan July 4, 2019 at 3:04 am

    The boss person is a huge dick???
    (Not Eugene, Man Bun guy)

  • Reply The Culture Bar July 4, 2019 at 3:15 am

    And Jazzmyn was in his coming out video… awww. You know what that is?


  • Reply Eva Gezymalla July 4, 2019 at 7:44 pm

    Omg when Jazz was an intern ?

  • Reply just me July 5, 2019 at 12:19 pm

    Who is watching 2019? …… Knowing jazzmyne robbins is one of the most influential people in buzzfeed

  • Reply Sadaf S July 6, 2019 at 2:50 pm

    Okay, soooo: Afghanistan does not have a crown prince. Nope. None. Therefore: Also no designer cousin possible.
    Her name indicates family relations to the current president.
    BUT happy to see some afghan representation, altough it's even a little too less color.

  • Reply Olivia Clippinger July 9, 2019 at 6:29 pm

    I’m sorry but eugene yelling YES YES YES Is a M O O D

  • Reply Rebecca Blue July 12, 2019 at 9:54 am

    I want to be apart of this world now

  • Reply Alivia Nuttall July 21, 2019 at 11:02 pm

    The thing I like about Eugene is that he knows what he is doing, and that he admits that he is very strict and wants things perfect.

  • Reply Cindy Ngo July 23, 2019 at 5:10 am

    He’s so determined and intense… I respect that

  • Reply sarthak Markam July 24, 2019 at 2:31 am

    I don’t know why they did it
    Now India wedding ? dresses ? are way more better than before and in the video they used soo antique pieces which was like (not so amazing)
    So plz you should know
    What’s trending!!??

  • Reply Ashley A July 27, 2019 at 8:53 pm

    Ever since Eugene left, I haven’t seen any videos from buzzfeed really that go “viral”. Idkk

  • Reply Iris xx July 27, 2019 at 9:48 pm

    ngl its weird seeing jazz as an intern

  • Reply C Von July 29, 2019 at 10:17 pm

    I wonder if Eugene thinks producing a video is comparable to birthing a child?? ??? taint the same, is it phantom vag ?

  • Reply Soulquarius August 11, 2019 at 7:12 pm

    Take notes bitches

  • Reply Lily8061 August 24, 2019 at 7:42 am

    I didn't realize that so many of my fav buzzfeed videos are all Eugene~ THANK YOU EUGENE!!!

  • Reply person xie August 25, 2019 at 4:22 am

    Isn't Eugene a try guy?

  • Reply C V August 28, 2019 at 6:00 pm

    I think what Eugene should have done is make a video of him eating food and saying bich I would love that

  • Reply crystaljumi September 15, 2019 at 2:18 pm

    Isn't this a vid poking fun at making videos? Or at Eugene ?

  • Reply - rainbowine - September 15, 2019 at 7:03 pm

    I wish he could have put the hijabi dress in the video!!! It looked beautiful.

  • Reply Kristie McDonald September 21, 2019 at 3:35 am

    Troll: OMG Eugene is so rude, what a dick!
    Eugene: [to interns he met literally days before] You guys are doing amazing work.

  • Reply 12thaccount November 23, 2019 at 5:07 am

    A couple of dresses around the world

  • Reply Marie Willumsen December 16, 2019 at 11:33 am

    Eugene is such a great and perfect person and I think he lives just the way he wants

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